What was a key factor driving ad strength despite macroeconomic issues?

What was a key factor driving ad strength despite macroeconomic issues?

  • Correct Answer: Reduced consumer spending
  • Emergence of cross-border advertisers
  • Higher interest rates
  • Decreased digital ad spend

Explanation: Robust spending by retail media, particularly Amazon, and growth in digital platforms like connected TV drove ad strength despite macroeconomic challenges.

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